Summit on Business & Environment 2008:
Climate Change Opportunities
A half-day conference and networking event
2pm to 7pm, Monday 14th April 2008 – The Saïd Business School, Oxford University
A half-day conference and networking event
2pm to 7pm, Monday 14th April 2008
The Saïd Business School, Oxford University
Media sponsors
Conference Agenda
Getting people to buy Green
Ella Heeks joined Abel & Cole in 2000, straight after graduating from Oxford University. Since then, she has turned Abel & Cole into a thriving business, taking turnover from £0.5m to £30m with no external investment. Abel & Cole's is the UK's largest organic home delivery company, and attributes much of its success to its ethical business practices. Ella will tell us how Abel & Cole market their business and help customers embrace new routines.
- Abel & Cole: Our core business and our environmental principles
- Articulating the Green marketing message: what are we selling and how do we sell it?
- How to help customers change their behaviour
Ella Heeks Director Abel & Cole
